The Prospect of Social Marketing Coursework Example | Topics and Well Written Essays - 5000 words

The Prospect of Social Marketing - Coursework Example Marketing scholars acknowledge that the fundamental objective of marketing is to affect behavior, regardless if that behavior is buying a McFries, flying Southwestern Airlines, practicing safe sex, or regularly having one’s child vaccinated. In each scenario, marketers establish programs to encourage these behaviors. Some programs, such that of the National High Blood Pressure Education Program of the United Airlines, are stable. Others, similar to numerous new breakfast cereal introductions, and some medical interventions are more temporary in existence.This assumption that marketing embodies a validated and potentially extremely powerful technology for encouraging socially favorable behaviors is the engine stimulating the development and growth of what might be termed as ‘the social marketing movement’ over the last two decades. This movement has constructed social marketing as a unique sub-discipline within the common area of academic marketing. Simultaneously, it has led to the embracing of technology by a broad range of private, public, and non-profit organizations. Social marketing is at present adequately established that it has received its approval and criticisms (Farmer 2002). For instance, Wallack (1990) claimed that social marketing is unusually costly and time consuming its framework which is characteristically individual-level falls short to eliminate the harmful environments that are the real sources of the behavior it is attempting to modify. Wallack (1990) put forth media support as the primarily cost-effective means to encourage essential social changes. He asserted that the success of social marketing remains incomplete.        In spite of the constructive skepticism of its opponents, social marketing is at present both expanding and widening its market saturation. Because of this, it is necessary for those who have a feeling of custodial obligation for the discipline to guarantee that this development and progress i s constructive. The challenges confronting the discipline rely on whether one is widening or expanding the application.  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Ethical Issue Case study Essay Example | Topics and Well Written Essays - 1250 words

Ethical Issue Case study - Essay Example There are existing statutes that cover the case of patients like the Somali immigrant. Several cases have already been resolved by the American courts with regards to treatment to forced treatment of people with contagious diseases. This coerced consent, according to Scutchfield and Keck, is not obtained as a sham of an informed consent, but as a way to obviate the need for physically forcing the treatment on the patient (72). I can also, as an alternative, resort to outright coercion. While this is extremely rare, this is not something that is unheard of. The case is quite extraordinary. First, the patient refuses treatment because tuberculosis is supposedly a death warrant in Somali culture. Secondly, her family also acceded to her wishes and supported her decision. Finally, there are no other medical alternatives left that would accommodate the cultural beliefs of the patient. Asking for legal advice to this action is crucial as well. But this is a matter of life and death and the fact that there is the danger of to the public variable. The civil authorities are always found to rule in support of healthcare decisions made in emergency situations that are dispensed with in good faith. The patient can only contest a forced treatment if they could provide evidence that: 1) the patient’s decision was contrary to what it would have been considered consequence of the involuntariness; and, 2) the treatment resulted into harm for the woman. I am basing my decision out of the principle of Act-Utilitarianism which argues that an action is right or wrong according to the consequences it resulted. If the result is good, then the act itself must be good as well and vice versa. Put in another way, the rightness or wrongness of an action is determined by its utility or those that are intrinsically valuable under the utilitarian’s theory of value (Thomas and Waluchow 19). One may argue that Act Utilitarianism is just another version of the-end-justifies-the-me ans argument but such is not the case. Utilitarianism is not really about instances like fraud being committed in order to achieve some higher purpose. Instead, there is a moral dimension, which requires a moral agent to decide for the achievement of happiness and benefits for all. The decision-maker under Act Utilitarianism always makes the following claim: An act is right and only if there is no other action I could have done instead which either (a) would have produced a greater balance of utility over disutility; or (b) would have produced a smaller balance of disutility over utility (19). There is the need to decide in a forward-looking manner with an emphasis on the examination of the impact of such decision to those affected individuals. It is ethical because, first, it is unselfish. The decision-maker makes the decision for the good of all. Secondly, it promotes happiness, well-being or positive benefits to those affected. In moral theology (from where most of our concepts o f goodness and evil comes from) there is always a concept of the unavoidable evil in order to achieve good results if that is the only way to do so. This rationale is expressed in a duty-based morality that a doctor can use in order to address the problem posed by the woman refusing treatment. I would like to discuss the behavior of the patient from the utilitarian perspective. She is suffering from a

Development of photography Assignment Example | Topics and Well Written Essays - 500 words

Development of photography - Assignment Example Humprey Davis, a chemist by profession, met Hedgwood, and wrote about Wedgwood’s work on photography and making paintings using light. William Herschel was a German astronomer of the eighteenth century. Just like Galileo his contribution to photography is mostly concerned with studying planets and stars through the use of a telescope. Sir John Herschel was the first to use hyposulphite of soda for his photography. He made his technique famous through publishing it in papers. This was after the Daguerreotype technique. Amphitype was a paper process suggested by Sir John Herschel (Tissandeir & Thomson 78). Nicà ©phore Nià ©pce was born in Chalons-sur-Saone during in 1765 (Tissandeir & Thomson 26). He was fascinated by the works of Daguerre and contributed almost ten years of his life fixing the problems with the camera obscura. Talbot, born in 1800, was an English photographer, the inventor of calotype process. He is also regarded for contributing to photography as an artistic medium. He worked to fix the problems with the camera but his aim was to fix it on paper (Tissandeir & Thomson 75). Charles Wheatstone was the Fellow of the Royal Society and an inventor. He is famous for his Wheatstone bridge, and instrument that measures the resistance of an object. He is also famous for his photometer, a device for comparing two lights for their intensity. One of the first stereoscopes offered to public was by Wheatstone (Tissandeir & Thomson 288). He validated Sir David Brewster’s opinion that by the end of nineteenth century, science will have a device capable of singing and talking. Hannah, Jim. "B&W Film Photography, Part IV: Contact Printing."  Photography Forum Digital Photography Forum RSS. N.p., 2006. Web. 27 June 2013.

Types of Organization Research Paper Example | Topics and Well Written Essays - 1500 words

Types of Organization - Research Paper Example In contrast to the classicalschool of thought,behavioral management holds the belief that employees work for inner satisfaction and are not motivated by material remuneration. It argues that productivity is driven by employee satisfaction and not the material benefits that one stands to gain. 2. Relate how today’s management environment differs from that of the management environment of the early 1900s. Today’s management environment is characterized by globalization, use of technological innovations, deregulation, and fierce competition from rival companies, diversified workforce and service specialization.This has driven innovation and the use of scientific models to improve production and decision making in general. In contrast, 1900s were characterized by mainly farm based activities where there was little or no dependency. Businesses were mainly small scale and did not operate beyond their regions thus there was little or no completion to fuel innovations. The gove rnment was barely involved in economic matters and there was little regulation on business process as observed in this age. Management environment today is able to better plan and forecast production through data collection and analysis because specialization through division of labor allows more time for process development. ... Employees are now drawn from different races, age groups, cultures and social backgrounds to bring on board people with fresh ideas and personal outlooks to problems facing their people0. There are several methods which organizations can use to manage diversity. This includes recruitment of a strong leadership which represents the diverse cultures of the employees and can effectively prevent prejudices and discriminations based on differences. Another method to manage diversity is to offer training and education which promotes embracing of different cultures or ways of thinking to create an open minded work force. A change in the culture and management system to incorporate diversity is also effective in managing diversity in the workplace. It not only creates a sense of belonging for all in the workplace but also fosters good relations and open communication channels needed for a company’s growth. 5. Briefly discuss the individual steps of the decision-making process. The for emost step of decision-making involves a description of the problem (Dessler, 2007). An initial assessment of the problem is clearly defined to understand why it is a problem and why you want to find solutions. The second step is clarifying your objectives. This step involves listing all concerns and converting them to precise objectives that lay the foundation of seeking possible solutions to the problem at hand. It also involves counterchecking the objectives to ensure that they seek to capture their interests of the process. The third step is identifying alternative solutions to the problem presented. Alternatives provide different options to choose from while making a decision. The fourth step is analyzing the consequences of the

Secondary sources analysis paper(not decide topic yet) Essay

Secondary sources analysis paper(not decide topic yet) - Essay Example The book demonstrates how the traces of this world remain topical and tangible up to date.2 The book has been written using a provocative, persuasive, and innovative history work to support its thesis. This study is going to construct a relationship between Jasanoff’s main argument of ‘collecting’ as a way of encountering East and West and post colonialism, which is one of the theme discussed in class. The book has called into the question of postcolonial evaluation by adopting a stereotypical view of Europeans in their relationship with Asians and Africans. Jasanoff goes further to argue against extremes of postcolonial scholarships. For instance, Jasanoff explains, â€Å"the imperial project was not a simple play out but the history of collecting reveals the complexities of empire; it shows how power and culture intersected in tangled, contingent, sometimes self-contradictory ways. Instead of seeing â€Å"collecting† as a manifestation of imperial power, I see the British Empire itself as a kind of collection: pieced together and gaining definition over time, shaped by a range of circumstances, accidents, and intentions. (p. 23).3 Jasanoff has demonst rated how every generation concerning itself with British Empire history has sought to reassess it based on the dynamic attitudes and circumstances. Today, emphasis is laid on ‘otherness’ and fusion as well border multiculturalism to favor a benign recollection of the past according to Jasanoff. Jasanoff stumbled a new look of the empire be accident. She was studying European collectors in India and Egypt who bought or plundered the artifacts of the ancient cultures that they came across and transported them to Europe.4 In the course of her esoteric study, she realized the ill-tutored mania of the imperial collectors as a metaphor that led to the formation of the Empire. This encompassed the haphazard acquisition of territories that founded the lineaments of a

Desertion of human resource management the topic it's management Dissertation

Desertion of human resource management the topic it's management performance - Dissertation Example Utilizing Mark and Spencer Company as model, researcher will undertake data analysis using information from purposive-respondents through structured survey questionnaire and semi-structured interviews. Table of contents Chapter 1. Introduction and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Chapter 2. Literature Reviews†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. a. Management Concepts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. b. Human Resource Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ c. HRM and Theories of Motivation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ d. Managing Workers’ Performance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ e. Competitive Advantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Chapter 3. Research Methodologies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Chapter 4. Analysis of the Data found†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Chapter 5. Discussion/ Recommendation.............................................................. Chapter 6. Conclusion............................................................................................ ... Literature Review Management is a system or approaches that relates to the ability of leaders or managers to create a motivating environment for co-workers contextualized on situations. It is to lead that value on developing human resources, discipline, effective relations, transformation, strategizing and integrating situational leadership to effect desired change (Hersey, Blanchard, and Dewey, 1998). Applied to human resource, management is a strategy or approach where all workers systematically contribute to the achievement of a firm or company’s goals by employing persons, enhancing their skills, maximizing their capacities with due compensation to services rendered (Armstrong, (2006). To this end, managers evaluate worker’s performance based on corporate standards as part of career development and to employ feedback mechanism for the improvement of performance through coaching (Schneier and Beatty, 1979). This chapter will explicate the correlation of human resourc e management and managing workers performance as contributory factors in engendering competitive advantage. Management Concepts Nienaber. H (2010, pp. 5-6) explained that management relates to an organizational structure where â€Å"general manager† run a business and performed tasks to ensure success in production and marketing affairs. The tasks are often classified into five broad categories: planning, organizing, direction, coordination and control (Fayol, 1916, pp 145-152). These constitute as major managerial functions, with communication, motivation and decision- making as secondary management tasks. Management means â€Å"getting things done effectively through people†. This connotes the imperativeness of leadership’s pivotal role in managing people and their expertise to

Types of Organization Research Paper Example | Topics and Well Written Essays - 1500 words

Types of Organization - Research Paper Example In contrast to the classicalschool of thought,behavioral management holds the belief that employees work for inner satisfaction and are not motivated by material remuneration. It argues that productivity is driven by employee satisfaction and not the material benefits that one stands to gain. 2. Relate how today’s management environment differs from that of the management environment of the early 1900s. Today’s management environment is characterized by globalization, use of technological innovations, deregulation, and fierce competition from rival companies, diversified workforce and service specialization.This has driven innovation and the use of scientific models to improve production and decision making in general. In contrast, 1900s were characterized by mainly farm based activities where there was little or no dependency. Businesses were mainly small scale and did not operate beyond their regions thus there was little or no completion to fuel innovations. The gove rnment was barely involved in economic matters and there was little regulation on business process as observed in this age. Management environment today is able to better plan and forecast production through data collection and analysis because specialization through division of labor allows more time for process development. ... Employees are now drawn from different races, age groups, cultures and social backgrounds to bring on board people with fresh ideas and personal outlooks to problems facing their people0. There are several methods which organizations can use to manage diversity. This includes recruitment of a strong leadership which represents the diverse cultures of the employees and can effectively prevent prejudices and discriminations based on differences. Another method to manage diversity is to offer training and education which promotes embracing of different cultures or ways of thinking to create an open minded work force. A change in the culture and management system to incorporate diversity is also effective in managing diversity in the workplace. It not only creates a sense of belonging for all in the workplace but also fosters good relations and open communication channels needed for a company’s growth. 5. Briefly discuss the individual steps of the decision-making process. The for emost step of decision-making involves a description of the problem (Dessler, 2007). An initial assessment of the problem is clearly defined to understand why it is a problem and why you want to find solutions. The second step is clarifying your objectives. This step involves listing all concerns and converting them to precise objectives that lay the foundation of seeking possible solutions to the problem at hand. It also involves counterchecking the objectives to ensure that they seek to capture their interests of the process. The third step is identifying alternative solutions to the problem presented. Alternatives provide different options to choose from while making a decision. The fourth step is analyzing the consequences of the